.ad-blog{--b-page: #f7f7f8;--b-surface: #ffffff;--b-inset: #eeeeef;--b-ink: #18181b;--b-copy: #3f3f46;--b-muted: #62626d;--b-line: #e1e1e6;--b-strong-line: #c9c9d1;--b-orange: #ff4c00;--b-orange-ink: #b93800;--b-orange-soft: #fff0e9;--b-orange-line: #f6c7b3;--b-radius: 10px;min-height:100vh;background:var(--b-page);color:var(--b-ink);font-family:-apple-system,BlinkMacSystemFont,Segoe UI,sans-serif;font-size:17px;line-height:1.7}.ad-blog a{color:inherit}.ad-blog :is(a,button,summary):focus-visible{outline:2px solid var(--b-orange);outline-offset:3px}.ad-blog-top{position:sticky;top:0;z-index:10;background:color-mix(in srgb,var(--b-surface) 92%,transparent);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-bottom:1px solid var(--b-line)}.ad-blog-top-inner,.ad-blog-foot-inner{max-width:1200px;margin:0 auto;padding:0 24px;display:flex;align-items:center;justify-content:space-between;gap:16px}.ad-blog-top-inner{height:64px}.ad-blog-brand{display:inline-flex;align-items:center;gap:10px;font-weight:700;font-size:17px;text-decoration:none}.ad-blog-top-links{display:flex;align-items:center;gap:22px;font-size:15px}.ad-blog-top-links a{text-decoration:none;color:var(--b-copy)}.ad-blog-top-links a:hover{color:var(--b-ink)}.ad-blog .ad-blog-top-cta,.ad-blog .ad-blog-button{display:inline-flex;align-items:center;justify-content:center;padding:9px 16px;border-radius:8px;background:var(--b-orange);color:var(--b-ink);font-weight:650;font-size:15px;line-height:1.2;text-decoration:none}.ad-blog .ad-blog-top-cta:hover,.ad-blog .ad-blog-button:hover{background:#ff6b2a}.ad-blog-kicker{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--b-orange-ink)}.ad-blog-byline{display:flex;align-items:center;gap:10px;font-size:14px;color:var(--b-muted)}.ad-blog-byline strong{color:var(--b-ink);font-weight:600}.ad-blog-dot{margin:0 7px}.ad-blog-nowrap{white-space:nowrap}.ad-blog-avatar{flex:none;display:inline-grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--b-ink);color:#fff;font-size:12px;font-weight:700;letter-spacing:.04em}.ad-blog-avatar-lg{width:52px;height:52px;font-size:16px}.ad-blog-index{max-width:1200px;margin:0 auto;padding:56px 24px 80px}.ad-blog-index-hero h1{margin:0;font-size:clamp(36px,5vw,56px);line-height:1.05;letter-spacing:-.03em}.ad-blog-index-hero>p{max-width:640px;margin:16px 0 0;color:var(--b-copy);font-size:19px}.ad-blog-chips{display:flex;flex-wrap:wrap;gap:8px;margin:28px 0 32px}.ad-blog-chips button{border:1px solid var(--b-strong-line);background:var(--b-surface);color:var(--b-copy);border-radius:999px;padding:6px 14px;font:inherit;font-size:14px;cursor:pointer}.ad-blog-chips button[aria-pressed=true]{background:var(--b-ink);border-color:var(--b-ink);color:#fff}.ad-blog-featured{display:block;padding:clamp(28px,4vw,48px);border-radius:16px;background:radial-gradient(120% 140% at 100% 0%,#ffd9c7 0%,transparent 55%),var(--b-orange-soft);border:1px solid var(--b-orange-line);text-decoration:none}.ad-blog-featured h2{max-width:820px;margin:10px 0 14px;font-size:clamp(28px,3.6vw,44px);line-height:1.1;letter-spacing:-.025em}.ad-blog-featured>p{max-width:760px;margin:0 0 22px;color:var(--b-copy);font-size:18px}.ad-blog-read{display:inline-flex;align-items:center;gap:6px;margin-top:22px;font-weight:650;font-size:15px}.ad-blog-featured:hover .ad-blog-read{color:var(--b-orange-ink)}.ad-blog-empty{color:var(--b-muted)}.ad-blog-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:20px}.ad-blog-card{display:flex;flex-direction:column;gap:8px;padding:24px;border-radius:var(--b-radius);background:var(--b-surface);border:1px solid var(--b-line);text-decoration:none;transition:border-color .12s ease,transform .12s ease}.ad-blog-card:hover{border-color:var(--b-strong-line);transform:translateY(-2px)}.ad-blog-card h3{margin:0;font-size:21px;line-height:1.25;letter-spacing:-.01em}.ad-blog-card p{margin:0;color:var(--b-copy);font-size:15px;line-height:1.6}.ad-blog-card-meta{margin-top:auto;padding-top:8px;font-size:13px;color:var(--b-muted)}.ad-blog-card-plain .ad-blog-kicker{color:var(--b-muted)}.ad-blog-docs{margin-top:64px}.ad-blog-docs h2,.ad-blog-related h2{margin:0;font-size:26px;letter-spacing:-.015em}.ad-blog-hero{background:radial-gradient(90% 160% at 100% 0%,#ffe3d6 0%,transparent 60%),var(--b-orange-soft);border-bottom:1px solid var(--b-orange-line)}.ad-blog-hero-inner{max-width:1200px;margin:0 auto;padding:36px 24px 40px}.ad-blog-crumbs{display:flex;align-items:center;flex-wrap:wrap;gap:6px;font-size:14px;color:var(--b-muted)}.ad-blog-crumbs a{text-decoration:none}.ad-blog-crumbs a:hover{text-decoration:underline}.ad-blog-hero h1{max-width:900px;margin:18px 0 16px;font-size:clamp(34px,4.8vw,56px);line-height:1.06;letter-spacing:-.03em}.ad-blog-dek{max-width:760px;margin:0 0 24px;font-size:19px;color:var(--b-copy)}.ad-blog-layout{max-width:1200px;margin:0 auto;padding:40px 24px 0;display:grid;grid-template-columns:minmax(0,720px) 300px;justify-content:space-between;gap:56px}.ad-blog-takeaways{margin-bottom:36px;padding:22px 24px;border-radius:var(--b-radius);background:var(--b-surface);border:1px solid var(--b-line);border-left:4px solid var(--b-orange)}.ad-blog-takeaways h2{margin:0 0 8px;font-size:15px;letter-spacing:.04em;text-transform:uppercase}.ad-blog-takeaways ul{margin:0;padding-left:20px}.ad-blog-takeaways li{margin:6px 0;font-size:16px}.ad-blog-body h2{margin:48px 0 14px;font-size:clamp(26px,3vw,34px);line-height:1.15;letter-spacing:-.02em;scroll-margin-top:84px}.ad-blog-body>h2:first-child{margin-top:0}.ad-blog-body p,.ad-blog-body li{color:var(--b-copy)}.ad-blog-body p{margin:0 0 18px}.ad-blog-body ul,.ad-blog-body ol{margin:0 0 20px;padding-left:22px}.ad-blog-body li{margin:10px 0}.ad-blog-body li strong{color:var(--b-ink)}.ad-blog-body a{color:var(--b-orange-ink);text-decoration:underline;text-underline-offset:3px}.ad-blog-table{margin:8px 0 24px;overflow-x:auto;border:1px solid var(--b-line);border-radius:var(--b-radius);background:var(--b-surface)}.ad-blog-table table{width:100%;border-collapse:collapse;font-size:15px}.ad-blog-table th,.ad-blog-table td{padding:12px 16px;text-align:left;border-bottom:1px solid var(--b-line);vertical-align:top}.ad-blog-table th{background:var(--b-inset);font-size:13px;font-weight:650;color:var(--b-ink)}.ad-blog-table tr:last-child td{border-bottom:0}.ad-blog-table td{color:var(--b-copy)}.ad-blog-body .ad-blog-note{margin-top:-12px;font-size:13px;color:var(--b-muted)}.ad-blog-inline-cta{display:flex;flex-wrap:wrap;align-items:center;gap:14px;margin-top:26px;padding:20px;border-radius:var(--b-radius);background:var(--b-orange-soft);border:1px solid var(--b-orange-line)}.ad-blog-body .ad-blog-inline-cta a{color:var(--b-ink);text-decoration:none}.ad-blog-inline-cta span{font-size:15px}.ad-blog-faq{border-top:1px solid var(--b-line)}.ad-blog-faq details{border-bottom:1px solid var(--b-line)}.ad-blog-faq summary{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 0;cursor:pointer;list-style:none;font-weight:650;font-size:18px}.ad-blog-faq summary::-webkit-details-marker{display:none}.ad-blog-faq summary svg{flex:none;transition:transform .15s ease}.ad-blog-faq details[open] summary svg{transform:rotate(180deg)}.ad-blog-faq details p{margin:0 0 18px}.ad-blog-author{display:flex;gap:16px;margin-top:48px;padding:24px;border-radius:var(--b-radius);background:var(--b-surface);border:1px solid var(--b-line)}.ad-blog-author p{margin:0}.ad-blog-author-name{font-weight:700}.ad-blog-author-role{color:var(--b-muted);font-size:14px}.ad-blog-how{margin-top:10px!important;font-size:14px;color:var(--b-copy)}.ad-blog-how a{color:var(--b-orange-ink)}.ad-blog-side-sticky{position:sticky;top:88px;display:flex;flex-direction:column;gap:20px}.ad-blog-toc summary{display:flex;align-items:center;justify-content:space-between;margin:0 0 10px;cursor:pointer;list-style:none;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--b-muted)}.ad-blog-toc summary::-webkit-details-marker{display:none}.ad-blog-toc summary:hover{color:var(--b-ink)}.ad-blog-toc summary svg{transition:transform .15s ease}.ad-blog-toc:not([open]) summary{margin-bottom:0}.ad-blog-toc:not([open]) summary svg{transform:rotate(-90deg)}.ad-blog-toc a,.ad-blog-toc-mobile a{display:block;padding:6px 0 6px 14px;border-left:2px solid var(--b-line);font-size:15px;line-height:1.4;color:var(--b-copy);text-decoration:none}.ad-blog-toc a:hover,.ad-blog-toc-mobile a:hover{color:var(--b-ink)}.ad-blog-toc a[aria-current],.ad-blog-toc-mobile a[aria-current]{border-left-color:var(--b-orange);color:var(--b-ink);font-weight:600}.ad-blog-cta-card{padding:22px;border-radius:var(--b-radius);background:var(--b-ink);color:#f4f4f5}.ad-blog-cta-card p{margin:0 0 14px;font-size:15px;color:#bdbdc7;line-height:1.55}.ad-blog-cta-card .ad-blog-cta-title{margin-bottom:6px;color:#fff;font-size:18px;font-weight:700}.ad-blog-cta-card .ad-blog-button{width:100%}.ad-blog-toc-mobile{display:none}.ad-blog-related{max-width:1200px;margin:72px auto 0;padding:0 24px 80px}.ad-blog-foot{border-top:1px solid var(--b-line);background:var(--b-surface)}.ad-blog-foot-inner{flex-wrap:wrap;padding-top:28px;padding-bottom:28px}.ad-blog-foot nav{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:14px}.ad-blog-foot nav a{color:var(--b-muted);text-decoration:none}.ad-blog-foot nav a:hover{color:var(--b-ink)}@media(max-width:960px){.ad-blog-layout{grid-template-columns:minmax(0,1fr);gap:0}.ad-blog-side{display:none}.ad-blog-toc-mobile{display:block;margin-bottom:24px;padding:4px 16px;border-radius:var(--b-radius);background:var(--b-surface);border:1px solid var(--b-line)}.ad-blog-toc-mobile summary{display:flex;align-items:center;justify-content:space-between;padding:10px 0;cursor:pointer;list-style:none;font-weight:650;font-size:15px}.ad-blog-toc-mobile summary::-webkit-details-marker{display:none}.ad-blog-toc-mobile[open]{padding-bottom:12px}.ad-blog-grid{grid-template-columns:minmax(0,1fr)}}@media(max-width:600px){.ad-blog{font-size:16px}.ad-blog-top-inner,.ad-blog-foot-inner,.ad-blog-index,.ad-blog-hero-inner,.ad-blog-layout,.ad-blog-related{padding-left:16px;padding-right:16px}.ad-blog-top-links{gap:14px}.ad-blog-byline{align-items:flex-start}.ad-blog-dek,.ad-blog-index-hero>p,.ad-blog-featured>p{font-size:17px}}.ad-info{margin:28px 0 32px;padding:28px;border-radius:14px;background:var(--b-surface);border:1px solid var(--b-line)}.ad-info-dark{background:radial-gradient(80% 120% at 100% 0%,rgba(255,76,0,.18) 0%,transparent 60%),#18181b;border-color:#303036;color:#f4f4f5}.ad-info-kicker{margin:0!important;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--b-orange-ink)!important}.ad-info-dark .ad-info-kicker{color:#ff946b!important}.ad-info-title{margin:4px 0 22px!important;font-size:22px;font-weight:700;line-height:1.25;letter-spacing:-.015em;color:var(--b-ink)!important}.ad-info-dark .ad-info-title{color:#fff!important}.ad-blog-body .ad-info-loop{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px;margin:0;padding:0;list-style:none;counter-reset:none}.ad-blog-body .ad-info-loop li{position:relative;display:flex;flex-direction:column;gap:6px;margin:0;padding:14px 12px;border-radius:10px;background:#242428;border:1px solid #3a3a41;color:#bdbdc7;font-size:13px;line-height:1.45}.ad-info-loop li:not(:last-child):after{content:"";position:absolute;top:28px;right:-9px;width:8px;height:8px;border-top:2px solid #ff946b;border-right:2px solid #ff946b;transform:rotate(45deg);z-index:1}.ad-info-loop strong{color:#fff!important;font-size:15px}.ad-info-step-top{display:flex;align-items:center;justify-content:space-between;margin-bottom:4px}.ad-info-icon{display:inline-grid;place-items:center;width:34px;height:34px;border-radius:9px;background:#ff4c0029;color:#ff946b}.ad-info-num{font-size:12px;font-weight:700;color:#6b6b75;font-variant-numeric:tabular-nums}.ad-info-loopback{display:flex;align-items:center;gap:8px;margin-top:16px;padding-top:14px;border-top:1px dashed #494950;font-size:14px;color:#bdbdc7}.ad-info-loopback svg{flex:none;color:#ff946b}.ad-info-tiles{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px}.ad-info-tile{display:flex;flex-direction:column;gap:4px;padding:16px 14px;border-radius:10px;background:var(--b-orange-soft);border:1px solid var(--b-orange-line);font-size:13px;line-height:1.4;color:var(--b-copy)}.ad-info-value{font-size:32px;font-weight:750;line-height:1.1;letter-spacing:-.03em;color:var(--b-ink);font-variant-numeric:tabular-nums}.ad-info-tile strong{color:var(--b-ink)!important;font-size:14px}.ad-info-foot{margin-top:14px;font-size:13px;color:var(--b-muted)}@media(max-width:700px){.ad-info{padding:20px}.ad-blog-body .ad-info-loop{grid-template-columns:minmax(0,1fr);gap:12px}.ad-info-loop li:not(:last-child):after{inset:auto auto -10px 28px;transform:rotate(135deg)}.ad-info-tiles{grid-template-columns:repeat(2,minmax(0,1fr))}.ad-info-value{font-size:26px}}.ad-blog-shot{margin:24px 0 30px}.ad-blog-shot img{display:block;width:100%;height:auto;border-radius:12px;border:1px solid var(--b-line);box-shadow:0 12px 32px #18181b1f;background:#18181b}.ad-blog-shot figcaption{margin-top:10px;font-size:14px;color:var(--b-muted)}.ad-info-biz{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.ad-info-biz-card{display:flex;flex-direction:column;gap:8px;padding:16px;border-radius:10px;background:var(--b-page);border:1px solid var(--b-line);font-size:13px;line-height:1.4;color:var(--b-copy)}.ad-info-biz-card>strong{color:var(--b-ink)!important;font-size:16px}.ad-info-biz-meta{color:var(--b-muted)}.ad-info-bar{display:flex;height:10px;margin:4px 0;border-radius:999px;overflow:hidden;background:var(--b-inset)}.ad-info-bar>span{height:100%}.ad-info-bar-texts{background:#ff4c00}.ad-info-bar-calls{background:#ff946b}.ad-info-bar-ai{background:#18181b}.ad-info-bar-base{background:#ababb5}.ad-info-biz-rows{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:4px 12px}.ad-info-biz-rows>span{display:flex;align-items:center;gap:6px}.ad-info-biz-rows b,.ad-info-biz-total b{margin-left:auto;color:var(--b-ink);font-weight:650;font-variant-numeric:tabular-nums}.ad-info-dot{flex:none;width:8px;height:8px;border-radius:50%}.ad-info-biz-total{display:flex;flex-direction:column;gap:4px;margin-top:4px;padding-top:10px;border-top:1px solid var(--b-line)}.ad-info-biz-total>span{display:flex;align-items:baseline;gap:8px}.ad-info-biz-total>span:first-child b{font-size:22px;letter-spacing:-.02em}.ad-info-biz-note{color:var(--b-muted)}@media(max-width:700px){.ad-info-biz{grid-template-columns:minmax(0,1fr)}}.ad-info-disclaimer{display:block;margin-bottom:6px;color:var(--b-ink)!important;font-weight:600}.ad-info-tiles-3{grid-template-columns:repeat(3,minmax(0,1fr))}@media(max-width:700px){.ad-info-tiles-3{grid-template-columns:minmax(0,1fr)}}.ad-info-foot a{color:var(--b-orange-ink)}
